E101 – Georg Petschnigg – 1 of 6 – Not a Real Nowhere Man

In episode 1 we learn how influential Georg’s grandfather, architect Hubert Petschnigg, was in his life. And why, for designers, it’s very important to master as quickly as possible the process of creativity – once one has achieved that mastery, the mind if free’d up to focus on Why something should be brought into our world, and from that What that something should be.