Building Energy Events with Mark Immekus | Ep.135

What separates a good event from a day attendees will never forget?

On The Energy Pipeline, sponsored by Cat Oil & Gas, host Josh Lowrey sits down with Mark Immekus, President of Events at Upright Digital, to discuss his journey through oil and gas, media and the evolution of O&G industry events.

Mark shares how he helped grow the DUG conferences, navigated industry downturns and COVID-19, launched the Thrive Energy Conference, and how he has built memorable experiences by focusing on customer experience, attention to detail, and long-term relationships.

00:00 Podcast Returns

00:43 Meet Mark Immekus

02:10 Why Mark Matters

03:36 Handball to Houston

09:21 Breaking Into Events

11:55 Crisis and Hart Energy

13:58 Building DUG Powerhouse

20:30 Deals Made on Show Floor

23:10 COVID and New Chapter

32:15 Launching Thrive Blueprint

34:30 Building Thrive Fast

35:11 Why Its Called Thrive

37:05 Thrive 2021 Breakthrough

39:55 DEP Barbecue Takes Off

40:50 Ranch Chaos And Rainout

43:42 Camaraderie Over Trade Shows

44:58 Exclusive No Soliciting Rules

47:59 Caterpillar Booth Strategy

50:58 Obsessing Over Details

54:55 Team Culture And Praise

57:51 Post Event Self Critique

01:00:39 Bands Riders And Wrap Up