The Octopus Energy effect: Powered by putting customers first

For the final episode of this season's Raising the Roof, we got an insight into the inner workings of customer experience (CX) at Octopus Energy from Pete Miller, Co-founder and Head of Customer Experience.

Pete shares how Octopus Energy has gone from a start-up challenger in the energy sector to one of the UK's most talked-about brands by putting customers at the heart of everything it does, focusing on what customers really need and making the small moments matter.