Aug. 26, 2026
Stop Losing Warm Leads: Simple Follow-Up Fixes to Improve Lead-to-Client Conversion (Ep. 65)
Your marketing is working and prospects are booking calls… so why aren’t they becoming clients?
Most advisors go looking for the fix at the front end: a better website, more referrals, another event.
But the biggest gains are usually sitting in the middle of the process, in the handoffs and follow-ups nobody owns.
In this episode, Kristin breaks down where leads quietly fall through the cracks and simple fixes that can change everything.
Listen in to learn what a real follow-up sequence looks like and how to audit your own prospect journey so you can find any holes and close them.
Kristin shares:
- Why strong marketing can still stall right before the next step.
- How one missing scheduling link can quietly cost you clients.
- Where leads tend to disappear.
- Why event attendees are your highest-likelihood prospects.
- How to map a follow-up sequence instead of guessing each time.
- Why following up is a form of service, not pressure.
Resources:
- (Ep. 58) Building a Buyer-Centric Sales Process for Financial Advisors with Nancy Bleeke Noël
- (Ep. 37) AI, Efficiency, and Client Engagement with Mark Gilbert
- (Ep. 4) Blueprint for Growth: Mapping Your Business Development Ecosystem - Kristin Harad
- Training Next-Gen Advisors In Business Development By Getting Really Clear About Who They Serve And How They Help: #FASuccess Ep 494 With Kristin Harad
Connect with Kristin Harad:
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