Feb. 8, 2026

How Wing It On Became Champions of the Wing Game

Show Notes

Live from CraveCon 2025, Room for Seconds welcomes guest host Sam Stanovich for an in-depth conversation with Matt Ensero and Justin Egan, the co-founders of Wing It On — a brand redefining what a modern wing concept can be.

The episode opens with the origin story behind Wing It On, from late-night wing experiments and a coffee-shop naming moment to building a fast-casual concept rooted in authentic Buffalo-style wings. Matt and Justin explain why staying true to the fundamentals — crispy wings, real butter-based sauces, and house-made dips — has been the backbone of their success in a category crowded with copycats.

The conversation then turns to Wing It On’s standout performance at the 2025 National Buffalo Wing Festival, where the team entered four sauce competitions and earned four trophies, including top honors for their signature traditional medium buffalo sauce. Competing — and winning — in the birthplace of the buffalo wing validates not just their recipes, but their relentless focus on quality, craft, and consistency.

Finally, Matt and Justin break down why Wing It On is attracting serious attention from franchise operators. Backed by Craveworthy Brands, the concept pairs award-winning food with a full-scale support system spanning real estate, construction, training, operations, marketing, and supply chain. For entrepreneurs looking to enter a proven QSR model early — without sacrificing infrastructure or guidance — Wing It On presents a rare opportunity.

Whether you’re a wing fanatic, a restaurant operator, or someone interested in how passion-driven brands scale the right way, this episode delivers real insight into what it takes to build — and grow — a championship food brand.

Episode Links

Wing It On! Official:

Connect with Gregg / Craveworthy Brands

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