Are Copycats Hurting Your Brand? The Surprising Reason You Need to Watch Your Identity

Good day, awesome, cool people! I'm Jonathan Saar, and on today's My Takes, I was mistaken for a complete stranger—and it got me thinking. How easily can your brand be misrepresented? We recently dealt with a major client issue involving copycats and brand protection. Stick around to hear why protecting your intellectual property is more critical than ever, and how you can make sure your audience is only interacting with the real you. Are you watching your back? Key Timestamps/Highlights 00:00 - The awkward moment of being mistaken for a twin in Clinton Park 01:07 - Why a friendly chat turned into a major lesson on identity issues 01:25 - The danger of brand copycats and misrepresentation 01:45 - The importance of protecting your intellectual property