I’m always fascinated by many of the healthcare marketing nuances that exist in healthcare organizations. This is particularly true when it comes to the differences between small and large healthcare organizations. In many cases, the smaller organizations are just doing everything they can to survive. The larger organizations on the other hand are very brand conscious and go to great lengths to make sure that their marketing efforts match the brand that their patients and customers expect.
This idea became really apparent to me when I sat down to chat with Mary Sadlier, President at (add)ventures. Sadlier has a fascinating background that spans working at a large advisory company, working at a community-based health system, and now at a healthcare marketing agency. This made for a fascinating conversation that spanned the full gamut of healthcare marketing with a specific deep dive into their virtual production studio.
Starting off the discussion, I ask Sadlier to share some of the hurdles that big healthcare brands are facing since (add)ventures works with a lot of big healthcare players like CVS Health and Baxter for example. Sadlier shared with us some of the unique challenges that global healthcare companies face and her team and her help them navigate those challenges. One that stood out to me was what it takes to make culturally appropriate videos that worked in various nations and languages. Not an easy task, but one that must be done to market to patients effectively.
One of the solutions that Sadlier shared was (add)ventures’ investment in creating a virtual production studio that they could adapt and change according to the needs of the brand they’re working to feature. She observed that by having a full production studio you can easily swap out elements in the studio to make them work better for different audiences as opposed to having to move your production to different locations. Plus, it was great to hear how the virtual production studio allows their clients to see a full preview of what the video will look like before they even start shooting. This is something you can’t really do if you are recording video on location somewhere.
We also dove in with Sadlier on how she and her team balance the need to be efficient, but still maintain authenticity in these virtual productions. She shared that there are some things you can’t really do in a virtual production because they wouldn’t be authentic. For example, you may need to go and do video of the actual hospital or care center in a specific location in order to not lose the viewers’ trust.
The industry is evolving quickly and it’s great to see organizations like (add)ventures making investments that help healthcare organizations be able to lower their costs to film high-quality video that’s authentic and impactful.
Check out our full interview with Mary Sadlier to learn more about (add)ventures’ virtual production studio and how healthcare marketing leaders can work more efficiently and effectively.
Learn more about (add)ventures: https://www.addventures.com/
(add)ventures is a sponsor of Healthcare Scene
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