Dr. Jules Benson, BVSc, MRCVS, founder of Tapetum Lucidum Consulting, tackles one of the biggest questions facing veterinary medicine right now, why trust in veterinarians feels more fragile than ever. Fresh off a conference, he and Dr. Andy Roark explore how corporate growth, changing client perceptions, and rising costs are reshaping veterinary client trust and the perceived value of care. They dig into relationship-centered care, the importance of authentic practice values, and how evidence-based veterinary medicine, including spectrum of care and real-world outcome data, can help teams communicate options clearly and confidently. You will walk away with a deeper understanding of how trust is built in the exam room, why transparency and authenticity matter more than ever, and how leveraging evidence can strengthen both client relationships and long-term veterinary sustainability. Gang, let’s get into this episode!
Dr. Andy Roark Charming the Angry Client Team Training Course
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Dr. Jules Benson is the Principal at Tapetum Lucidum Consulting and the 2025 Chair at the Veterinary Innovation Council (VIC). With over two decades as a practitioner, industry executive, strategist, and data and technology leader, his focus lies in identifying and applying innovation that can improve the lives of pets, pet families, and veterinary healthcare teams.
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