Jan. 22, 2026

How Freddy’s Scaled to 550+ Locations with CFO Bill Valentas

How Freddy’s Scaled to 550+ Locations with CFO Bill Valentas
How Freddy’s Scaled to 550+ Locations with CFO Bill Valentas
Behind the Numbers
How Freddy’s Scaled to 550+ Locations with CFO Bill Valentas

What is the secret sauce behind a brand that successfully manages over 500 locations while maintaining genuine hospitality? Today, we’re joined by Bill Valentas, CFO of Freddy’s Frozen Custard & Steakburgers.

Bill walks us through the complexities of managing a rapidly growing franchise, from implementing Actual vs. Theoretical (AvT) reporting to future-proofing your business through scalable software like Restaurant 365. We also dive into the current challenges facing the QSR industry, including record-high beef prices and the evolving "share of wallet" as consumer habits shift toward beverage and snack-based occasions.

Whether you’re a single-unit operator or a multi-concept group, Bill’s insights on "failing fast," taking constructive criticism, and focusing on the "why" behind every change are essential for any restaurant leader.