Sept. 8, 2026
ASP16: The Future of SEO in an AI-Driven World – Bas Janssen on Programmatic SEO
Bas Janssen built a software platform that turns a brand's strategy into hundreds of pieces of quality-gated content, without the "AI slop" that comes from a single ChatGPT prompt. He and Chris talk through the shift from Google rankings to LLM visibility, why structure beats speed in AI content, and how agencies are using programmatic SEO to scale without falling apart.