S&L10: How Liquor Brands Finally Reach Customers – Inside the Buy Button Model

Jeen Filz is the Chief Operating Officer of Bottle Nexus, a leading alcohol e-commerce platform helping beverage brands build direct relationships with consumers while navigating the complexities of the US three-tier distribution system. His career spans premium spirits, brand marketing, Diageo, and digital commerce. Originally from the Netherlands, Jeen has spent his career helping some of the world's leading beverage brands embrace digital marketing, e-commerce, and data-driven customer engagement. Through Bottle Nexus, he is helping redefine how alcohol brands grow in the digital era.