Why Traditional Marketing Still Works for Restaurants. Convo w/ Josef Sanchez

What does it take for a growing restaurant brand to feel local in every community it serves?

Josef Sanchez, local store marketing manager at Grimaldi’s Pizzeria, joins Ty Wilson live from the CREATE conference to explain why traditional marketing still plays an important role for the 47-location restaurant brand. Sanchez shares how Grimaldi’s approaches billboards, local sponsorships, radio, print, and grassroots marketing while giving individual restaurants the flexibility to connect with their own communities.

From a $40,000 World Cup billboard opportunity to Little League signs and local school partnerships, Sanchez breaks down why where a restaurant shows up can matter just as much as the message itself, and why traditional marketing can still create meaningful connections in an increasingly digital world.

Episode Links

Josef Sanchez on LinkedIn: https://www.linkedin.com/in/josef-sanchez-451a02112/

Grimaldi's: https://www.grimaldispizzeria.com/