Episode 37 - The 30 Second MPI: Why TikTok Is Schooling Your Service Drive

Steve and Dave break down why so many dealership videos miss the mark—and how the typical 2–5 minute “factory-style” inspection video often fails to engage customers. More importantly, they discuss how to create video multi-point inspections that customers actually want to watch. The conversation also covers practical strategies for improving your process, including: · Different write-up approaches at the service drive · Who should be creating the videos (technicians vs. dedicated videographers) · How to deliver clearer, more effective communication that builds trust and drives approvals If your dealership is doing video MPI—or thinking about it—this episode will challenge your approach and give you actionable ways to improve.