Episode 9 - The Pre-Paid Problem

Dave Rogers & Steve Shaw expose the challenges of manufacturer warranty/prepaid maintenance—why it leads to retention issues, post-warranty defection, and lost revenue. Key insights: · Overcoming warranty limitations & loyalty risks · Winning prepaid language to affirm the customer's smart dealership buy · Why adding ONE extra item beyond OEM plans boosts loyalty & gross profit · Advisors: You're dealership-level, not manufacturer—loyalty goes to who signs the check! Essential for Service Managers, Advisors, Fixed Ops Directors, Dealer Principals fighting aftermarket bleed. Listen now to protect your service lane!