July 22, 2026
User-Centric Design: Customer Discovery and JTBD Framework Guide [Episode=40]
![User-Centric Design: Customer Discovery and JTBD Framework Guide [Episode=40]](https://metaimg.podpage.com/KaNxy5M9nNRKvpwHvYbZmQIf-LFxTgYhaRCWCJnaFzI/eyJoIjo2MzAsIm0iOiJibHVyIiwidSI6Imh0dHBzOi8vZDN3bzV3b2p2dXY3bC5jbG91ZGZyb250Lm5ldC90X3Jzc19pdHVuZXNfc3F1YXJlXzE0MDAvaW1hZ2VzLnNwcmVha2VyLmNvbS9vcmlnaW5hbC8yZTdiNjUzNzZkMjkwNDEzYzMxMTZhODgzZjU2MWRmZi5qcGciLCJ1MiI6Imh0dHBzOi8vYXNzZXRzLmJsdWJycnkuY29tL2NvdmVyYXJ0L29yaWcvMzk5OTA4OS0xNzg1ODUwMDc2LmpwZyIsInciOjEyMDB9.webp "User-Centric Design: Customer Discovery and JTBD Framework Guide [Episode=40]")
![User-Centric Design: Customer Discovery and JTBD Framework Guide [Episode=40]](https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/2e7b65376d290413c3116a883f561dff.jpg "User-Centric Design: Customer Discovery and JTBD Framework Guide [Episode=40]")
A practical guide to user-centric design and customer discovery, featuring the Jobs to Be Done (JTBD) framework, customer interviews, assumption validation, and lean research techniques to uncover real customer needs and achieve product-market fit before building a solution.Follow Business Talk 2.0 Podcast on spreaker, Spotify and Apple Podcasts for weekly insights on business, entrepreneurship, marketing, and growth.New episodes every week.