The Journey with Tony D’Urso: Turn Influence Into Business Growth
Businesses today are competing in one of the noisiest marketplaces in history.
Artificial intelligence is flooding every platform with content. Advertising costs continue to rise. Consumers have more choices—and more skepticism—than ever before.
If you’re wondering how to earn attention, build trust, and acquire customers without simply spending more on advertising, this conversation is for you. Yuliya Gorenko explains why influencer marketing is no longer just a social media tactic—it’s becoming one of the most effective ways businesses build credibility, strengthen customer relationships, and accelerate growth. She shares practical strategies for choosing the right creators, measuring real ROI, integrating influencer marketing into your existing strategy, and why authentic human connection may become even more valuable as AI reshapes the marketing landscape.
Host: Tony D’Urso; Producer: Tony D’Urso
The opinions expressed here are those of the individual participants. Curry Coast Community Radio takes no position on issues discussed in this program.
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