Connecting and Building Reputation with Amber Wyatt

Managing your reputation is a crucial aspect of success in both business and life. Whether you aim to launch your own venture, pursue a thriving career in a medium to large-scale organization, or simply wish to be a valuable member of your community, your reputation plays a pivotal role. Selecting your associates becomes a pivotal part of this reputation management process, as not all connections are created equal. Some associations might not be the right fit for your goals or values. So, how can you discern which people are truly beneficial for your life and reputation? In this episode, I talked with Amber Wyatt, Founder of Millennial Matrix Media, a dynamic agency specializing in marketing, video production, graphics, and branding, with a strong emphasis on SEO. Our conversation delved into intriguing topics such as media bias, addressing wrongful convictions, navigating the complexities of untrustworthy business partners, and how to maintain energy alignment within the world of business. Don't miss this enlightening discussion! --- Listen to the podcast here: Connecting and Building Reputation with Amber Wyatt Welcome to Action’s Antidotes, your antidote to the mindset that keeps you settling for less. Today, I want to talk to you about one aspect of business that really kind of applies to the rest of our life as well, and that is reputation. Whether you’re trying to start your own business, whether you’re trying to have a good career at a larger or even midsize company, or even if you’re just trying to be a good neighbor and have a good kind of presence in your neighborhood in your community, you need to manage your reputation and part of managing your reputation is choosing the people that you’re going to associate with because not every association is going to be equal to each other and not every connection you make is going to be equally beneficial and, unfortunately, there are some people out there that are, I don’t want to say not worth it because everyone’s worthy of something in life, but maybe not the right match for you and maybe not the right people for you to have in your life. To dive further into this topic, I’d like to introduce my guest, Amber Wyatt, the founder of Millennial Matrix Media. --- Amber, welcome to the program. Hi, thanks for having me. Thank you so much for joining. Amber, we met back in April when you were providing the media for an event that I was at. Tell us a little bit about Millennial Matrix Media. There’s so many different ways that media works for so many different types of events and types of organizations. So, we’re a full service marketing agency that focuses specifically on video production. So, I do video marketing and that’s mainly where all my clients come from but we also do graphic design for branding, we do logos, we do websites, we do copywriting, we do headshots, we do photography and events, so all of it. So all purpose media, and, of course, there’s social media, there’s standard, old school print media, there’s new media. Do you tend to specialize in customers that do the whole package or do you tend to look for people that are more geared toward one or the other? A lot of the clients start out like wanting professional headshots and like blogs or articles, and then we kind of like warm them up to the video, because whereas like blogs and articles may be good for the search engine optimization, putting those keywords, those industry terminologies and things like that in there, you really want to boil that down eventually into a one- or two-minute-long video, because people don’t want to read that stuff anymore. It will drive traffic to your website but if we’re really going to tell a story and we’re really going to brand you and what you do, we got to do it through video. So almost always sell the video eventually but it can start from needing a logo or needing a headshot or needing a blog or an article or anything like that. I know one of the things that intimidates some people in the idea of getting into video is that it seems like a good amount of work. So, obviously, Instagram used to have a picture, you post it, all you got to do is take the damn picture, put it up and watch the likes and whatever roll in, whereas video, whenever I see anyone filming a TikTok video, whatever, it’s always like some kind of a production, someone had to plan something. I often see people practicing their dance moves before they actually film the video. Is there any way to make that more accessible to people who are maybe a little leery about moving beyond just the standard photo slash blog? Yeah, the quality is key, you’re right about that, and I think it’s becoming more mainstream, like the education about production and production value is becoming more mainstream. There’s some consulting I’ll do for clients that can’t afford my services and I’ll just tell them get your ring light, that’s like 101, you got to get the ring light. Get you a Logitech, get you a little webcam, you could start there. They’re pretty cheap, 50, 60 books. I try to recommend --- Neewer has cheap tripods. You don’t want to go straight to the GVM lights maybe, you want to start with something lower on the totem pole there. So a lot of that stuff is out there and I think you can find like even like a baby teleprompter. They have apps for that now. A baby teleprompter? Just on your phone, because the teleprompter I have is huge, it’s a professional teleprompter but you can --- With the words in front of you, right? Yeah. You can actually get like an app now called Promptsmart and you can just have it besides your computer doing your little YouTube production or your TikTok production and it times you as well so it’s super useful tool. So, theoretically, right now, someone who’s maybe a bit nervous about making a speech, I don’t know what to say, they can use ChatGPT to develop a speech and then put it onto this teleprompter app on their phone and then pretty much read off of it and only have to worry about tone of voice, volume, pitch, and all the stuff that you would learn at a Toastmasters meeting. Yes, and this is really going to put me out of business. There’s also a software called AutoPod that will cut the dead space out. You can put your video clip in there, the AI reads where there’s wavelengths that are valuable so if they’re small wavelengths, it just cuts it out. It cuts out all the dead space for you. So there’s software out there that’s actually doing the editing too. Oh my gosh, that’s weird. It’s really weird. No, there’s a whole new venture in the world today, for sure. So what made you start this kind of multipurpose media company? What was your path to getting to where you are now? It all started me at the skate park. I was just a skate rat at the skate park just hanging out and I just wasn’t good at skating so somebody ended up giving me like a Canon Vixia and then, from there, I did --- already had like the basics of skateboarding to be able to film people skating and get cool glide shots. That was just where my friends were anyways, but I was no good at skating, I didn’t have no business skating so I just picked up the camera from there and I really loved it. The thing that I loved is hearing people’s stories. It’s cool to capture something beautiful.Share on X I always liked the story part of it and being able to share that story or giving other people the ability to share their story. Sometimes, it’s not even a story, it’s just like somebody making one little cute comment but it tells so much about who they are. So I like doing that. It’s that part for me, telling the story. So it’s kind of a personal connection. I just imagine, say, really certain minded people at a restaurant who would like to look around at everyone else dining at that restaurant and be like, “What do you think is their story?” and then someone will just come up, it’s like, “Fourth date, they’re not quite sure where they are now,” something along those lines, you kind of look at everyone and imagine that story, so it’s that curious about people and wanting to see why is that person wearing that shirt or why are those two people sharing a scooter together today or something. Yes, absolutely. I feel like my entire life, I’ve been fascinated by humanity and I think part of this comes from my mom being a foster parent. So, my entire life, there was kids moving in and out of the house and stuff like that. Some of them will stay but then they go back to their families and different reasons and things like that. But I was actually getting to know these people. I wasn’t even just wanting, I was beyond curious, like I was asking questions all the time. I was basically interviewing these kids that came in and out of my house as a child. So I think I carry that into adulthood as something I never want to let go of. I’m fascinated. I love to hear the stories. Everybody has such a different story and you can learn from all those stories.Share on X Was this something that you had in your mind even before you started that day at the skate park and you were filming people or did this something just click at that time, you’re like, “Oh, wait, this is a way to engage this part of who I am”? Yeah, I think it was part of engaging who I am and I think that it is really deep rooted. I was growing up, I was becoming a teenager, I was a preteen in those 2005, 2006 eras. The paparazzi was everywhere and it was insane and it was like these it girls and like all that. I come from that generation. That’s my generation. So I think that it came from maybe there, like I was fascinated by those people and their stories and what they were doing, like Lindsay Lohan, Paris Hilton, I do come from that generation....