117 – How a story illuminates an insight

With Mark still on leave, Mike joins Shawn again as cohost. The pair talk about insight and discuss the role stories can play in helping people find, share, and gain acceptance for their insights. Mike mentions The Challenger Customer, written by Brent Adamson, Matthew Dixon, Pat Spenner, and Nick Toman: https://buff.ly/2Wbn71i He also references his book, Seven Stories Every Salesperson Must Tell: https://buff.ly/3BDATtP And Shawn’s book, Putting Stories to Work: http://puttingstoriestowork.com/