Brandwidth® Big Ideas on Small Business Marketing

Search is changing — fast! Thanks, AI. In this forward-looking episode of The Brandwidth Podcast, Sam and Dean explore how AI is shaking up SEO — from search behaviour and algorithms to content creation and discoverability. Here’s what you’ll learn: • How tools like ChatGPT are reshaping how people search • What AI means for your content strategy • Why old-school SEO isn’t enough anymore • How to blend classic SEO with modern AI-savvy tactics • What Google’s AI-driven updates mean for marketer

Think brand health tracking is just for big brands with big budgets? Think again. In this episode of The Brandwidth Podcast, Sam and Dean dive into how small and medium-sized businesses can measure and improve brand health — without expensive tools or complex metrics. Here’s what you’ll learn:• What brand health really means (and why it matters for SMBs)• Practical ways to track performance without a massive spend• How to use category entry points to understand your audience• Why context matte

Does where you advertise impact how your brand is perceived? Spoiler: It absolutely does. In this episode of The Brandwidth Podcast, Sam and Dean dive into the relationship between advertising medium and brand trust — unpacking how everything from Meta ads to TV spots shapes consumer perception. Here’s what they explore: • Digital vs traditional: Which mediums build more trust? • Why digital retargeting can sometimes backfire • The role of creativity in trust-building campaigns • How media con

What makes a rebrand actually work, and what happens when it tries too hard? In this episode of the Brandwidth podcast, Sam and Dean break down two big auto campaigns — Jaguar’s latest rebrand and Mazda’s iconic Zoom Zoom — to explore the do’s, don’ts, and deeper strategy behind brand reinvention. Here’s what they dig into: • Why Jaguar’s sleek campaign fell flat with younger audiences • Was it bold innovation or a misfire in brand substance? • The power of brand heritage and perception • How

So naturally, everyone’s asking the question: Is digital marketing dead? Spoiler: nope. Then again, people said radio, TV, and print were dead too… So, of course, digital marketing is not dead, but is today’s middle aged version of digital marketing starting to look a little flabby around the waist? Perhaps. In this week’s Brandwidth podcast, Sam and Dean poke fun at the idea of a digital doomsday and dig into what’s really going on: • Why the “digital-first” obsession is fading • How privacy

What if the secret to better branding isn’t doing more — but doing less (and avoiding the wrong things)? In this thought-provoking episode of the Brandwidth podcast, Dean and Sam explore via negativa, a concept pulled from Nassim Taleb’s Antifragile, and how it might apply to modern brand strategy. Here’s what they dig into: • What “via negativa” means • 10 rules of what not to do in brand strategy • Why simplifying > complicating • Why you shouldn’t let competitors define your positioning • T