How Not to Refresh a Brand

• The dangers associated with re-branding using the example of Harvey World Travel / Hello World.
• When should you re-brand?
• Why you should proceed with caution.
• Why we are so easily tempted to update our assets?

Resources Mentioned

Where did ‘Hello World’ come from? – https://stackoverflow.com/questions/602237/where-does-hello-world-come-from

Let’s Talk Branding Podcast – Jenni Romaniuk: Building Distinctive Brands – https://www.letstalkbranding.be/home/jenni

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