Perceptual Cues, Priming and the Impact on Advertising
We discuss the impact that perceptual cues have on advertising. We dissect the ways Australian brands such as Bunnings and JB Hifi have used perceptual cues to strengthen their brands. How to use implicit memory to appear more attractive and why all ro...
- The impact that perceptual cues have on advertising.
- How Australian brands such as Bunnings and JB Hifi have used perceptual cues to strengthen their brands.
- How to use implicit memory to appear more attractive.
- And why all roads always lead back to positioning.
Resources Mentioned
Prof. Byron Sharp – How Brands Grow – https://www.amazon.com.au/How-Brands-Grow-What-Marketers/dp/0195573560
Jonah Berger & Gráinne Fitzsimons – Dogs on the Street, Pumas on your feet: How Cues in the Environment Influence Product Evaluation and Choice – http://knowledge.wharton.upenn.edu/wp-content/uploads/2013/09/13511.pdf
Samir Mamadehussene – Price-Matching Guarantees as a Direct Signal of Low Prices – https://editorialexpress.com/cgi-bin/conference/download.cgi?db_name=IIOC2018&paper_id=151