June 8, 2020
Price Sensitivity & Brand Loyalty During a Recession
In this episode we discuss: How price sensitivity & brand loyalty change during economic downturns Why the decisions we make as brands are amplified during times of recession The not so obvious market opportunity (or threat) that exists right now The p...
In this episode we discuss:
- How price sensitivity & brand loyalty change during economic downturns
- Why the decisions we make as brands are amplified during times of recession
- The not so obvious market opportunity (or threat) that exists right now
- The pricing strategy discussions that all brands should be having right now
Resources Mentioned
IPSOS – Consumers Sacrifice New Products and Usual Brands During Economic Downturn – https://www.ipsos.com/en-us/consumers-sacrifice-new-products-and-usual-brands-during-economic-downturn
Betsy Bohlen, Steve Carlotti, and Liz Mihas – How the recession has changed US consumer behavior – https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/how-the-recession-has-changed-us-consumer-behavior