Nov. 25, 2021
What is the leading brand of politics in Australia
In this episode we discuss: Why you don’t mess with social media influencers on social media. If not sales, what should marketing be ultimately measured by? What is the leading brand of politics in Australia? What really is “the Murdoch press” anyway?
In this episode we discuss:
- Why you don’t mess with social media influencers on social media.
- If not sales, what should marketing be ultimately measured by?
- What is the leading brand of politics in Australia?
- What really is “the Murdoch press” anyway?
- Is news media a product and if so, should they tailor that product to fit a particular market?
- Is politics the one true case where brand purpose makes actual sense?
Resources Mentioned
Prof. Byron Sharp – How Brands Grow – https://www.amazon.com.au/How-Brands-Grow-What-Marketers/dp/0195573560
Dee Madigan – The Hard Sell: The tricks of political advertising – https://www.amazon.com.au/Hard-Sell-Dee-Madigan/dp/0522866301/ref=sr_1_1