Setting Up Your LinkedIn Profile - Part 2

LinkedIn Profile - Part 2 Today we will be continuing from our last podcast where we covered the LinkedIn basics.  Our focus will be on more advanced features available in your LinkedIn profile like: * Awards * Interests * Groups * Following Other People * Skills * Testimonials The idea here is to make sure that your profile is as attractive and engaging as possible to make people interested in being a part of who you are and what you represent.  My last two jobs came to me.  I did not have to go looking.  I suspect my next 3-4 jobs will be the same as I get contacted by recruiters and hiring managers nearly every week.  I also don't classify myself as having something superbly different to offer compared to the next person. [00:00:01] This is the setting up for success series LinkedIn profile part two. Hi ladies, Alvern here, [00:00:09] This is part two of the series called Setting Up For Success. If you didn't listen to LinkedIn Part One you can access it with the link I've included in the article. Today we will be delivering in deeper information into your LinkedIn profile, where we will be covering groups, awards, interest, following other people, skills and testimonials or recommendations. Let me start with groups. [00:00:39] Depending on your LinkedIn experience you are probably already part of a group or some groups. But I encourage you to join as many as possible. You may or may not be aware of this but each person who has an account with LinkedIn has the ability to connect up to 50 groups, technically speaking I know I'm part of more than 50 but 50 is sort of the accepted limit that LinkedIn has put on everyone. [00:01:17] So just be aware of that when you're joining groups and groups are important because it allows you to focus on areas or people or potential prospects or potential employers that you can sort of hone in on and be a part of what they are interested in. So, each group is based or even centered on a specific topic or niche. [00:01:49] For example there's a group of people for social media marketing. One that is for past employees or alumni of any university or college another one that can be alumni from a past job for example. We have all different kinds for example I'm part of one where we have Women in photography. If it is you are interested in photography you can join a group based on that hobby or if that is what you do full time you can join a particular group as well. [00:02:24] Others still that are a part of for example in the physical world there are all of these corporate type groups for example I'll give you a typical one. There's one called the Yorkshire Mafia and what they do you is they have all these people or businesses in Yorkshire who are part of this let's call it a business network. And because that business network actually exists in the physical world you can actually have a group on LinkedIn related to that particular interest. So, people who belong to that network can join it online and then keep up with each other there. [00:03:10] I think there's about other things like people who are interested in jobs in Canada for example or jobs in Asia or APAC jobs in China or people want to do business in China for example not necessarily jobs only. So, there are all a lot of specific groups, niche groups like there are groups on growth hacking for example and groups around Facebook marketing, groups about people in LinkedIn wanting to connect with each other or there are so many of them. [00:03:46] All I can advise it to do is choose wisely, because whatever is posted in those groups would appear in your news feed. And if it is something that you really don't like what I'm interested in is n...