Show notes: How to build self-confidence is the focus of today's episode and with us, we have Ruth-Ellen from the Confident School. Hello ladies, have you ever wanted to know how to build self-confidence after a major setback? We have a special guest on today and her name is Ruth-Ellen. Ruth-Ellen is a Sales Coach and her company is called The Confident School. She believes that selling starts and ends with confidence. When you believe in yourself, you can then sell your products and services to anybody. Ruth-Ellen's Major Set Back Ruth-Ellen goes on to share her life story about when she self-experienced a major setback and she found herself lacking lots of confidence. This took her by surprise as she has 20 years experience in sales and winning multi-million pound/dollar deals the last thing she expected was a loss of self-confidence. Her divorce completely changed how she interacted with people. It changed who she was to the point where she did not know who she was after a while. She went on a journey of self-discovery to find herself again. She wasn't sure which part was truly her and what about her was part of the failed relationship. The situation was very grim as at one point she had nowhere to live. Her husband at the time kicked her and the kids out. As a result of that, Limiting Beliefs and Self Worth She set up this service to help women who need to know how to build self-confidence either after a major setback or who just generally want to build self-confidence. Ruth-Ellen enjoys most seeing that lightbulb moment in the women who she assists with coaching. Women generally have 'limiting beliefs' and feel that they are not enough, they don't get enough money because they don't feel worthy when major setbacks happen in their life they almost lose hope. Your bank account has nothing to do with your self-worth. She gets them to the point where they stop seeing themselves as just a number. She then takes on other aspects of coaching including things like objections. How To Build Self-Confidence Program Ruth-Ellen digs a little deeper into the how to build self-confidence coaching program. It is a 90-day program where she starts at the foundation of what's happening in that woman's life. At the outset, she has a real conversation with her clients to find out what is really going on. This initial conversation normally does not address business concerns but life from a personal point of view. Once these details have been established Ruth-Ellen together with her client then looks at how these personal concerns may be affecting the performance of her client's business. It affects the way they see themselves as well as the way they see their products and services. It is sometimes heartbreaking for her when she hears the way her clients perceive themselves as individuals. The program itself is done in sprints where she does a call via Zoom every 2 weeks with her clients. Homework is given after each call. Homework can include creating a landing page or writing 100 reasons why that person is the best at what they do. As part of this how to build self-confidence coaching program Ruth-Ellen has this 'complete-delete-repeat' cycle where clients are encouraged to remove the unnecessary aspects of their lives and/or business. She helps them get rid of what she calls 'Mom guilt' and focus on the tasks that are going to make a difference. For Ruth-Ellen's client's transformation will not happen without implementation. There is no point talking about strategies if her clients have not implemented what they learn into their business. Homeless and Pregnant At 20 Ruth-Ellen attributes her drive and motivation behind the how to build self-con...
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