You've spent an entire year agonising about starting a blog, finding the blog name, choosing the right website host, picking the blogging platform and branding, now you need to learn about monetising a blog! When does the learning ever end? Isn't there a simpler path to this online success and digital nomading? Why can't someone design a simpler way to get this done? The truth is if it was going to be so easy then everyone will be doing it. In fact, it would be just as easy as getting a job at McDonald's. However, every blog is different from the other making their content unique. Each blog serves a different audience and has a writing style to suit its readers. For this reason, monetising a blog will cater to the needs and appetite of the community it serves. There isn't a one size fits all when it comes to generating an income from blogging. You will need to test a few ways and settle down on the approach that is best suited to the niche, audience and objectives of the blog. Monetising A Blog Before we dive into 'the how' let's spend some time exploring what is the definition of monetising a blog. It will be presumptuous of me to assume that you understand what I mean. In this wild, wild west that we call the Internet or online world there are several ways that entrepreneurs and businesses alike generate revenue. An online store like Amazon generates its income from selling products and services to consumers and businesses. While Google and Facebook earn revenues from selling ads. Other smaller retailers or boutiques sell clothes and gifts. Some even sell subscription boxes or subscriptions to membership sites. The options appear to be endless for anyone in business. Bloggers can also earn a revenue on their site if they decide to treat their blog like a business. Monetising a blog will involve using the content of the blog to generate an income for the blog owner. The reasons a blogger will want to do that can be numerous. Let's spend some time looking at why anyone will want to look at monetising a blog. Why Monetising A Blog Is Important If you have read my previous post about starting a blog you will know that I encourage my readers to think long and hard about blogging because it is a long-term game. When I say long-term I mean 3-5 years or even 10 years. When you think about it creating content on a blog for that length of time does require a good bit of motivation. Depending on the stage of blogging the motivation will be different at each stage of the game. The first 6 months is often a very exciting time for a blogger. After a year the honeymoon period will wear off so there will be a need for something else to keep up the momentum. Of course, there will be a handful of people who can do two years without any return on investment. The cost of blogging can start off at a really low cost so a very low barrier to entry. However, the motivation needed to continue blogging every week or month will take a mental toll. At some point during the course of your blogging journey getting paid to create content will cross your mind. For some, this will happen at the start while others will be later on. The Readers Some bloggers will happily write content every week or month to keep their readers happy or entertained. One of the key benefits of blogging is to build a community. Having a following of like-minded people who can relate to your topic or cause is awe-inspiring and noble. However, is it sufficient to motivate a blogger for the long-term? Bear in mind that the more readers or visitors to ...
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