ConvertKit vs Mailchimp vs AWeber

Are you finally down to the last two, ConvertKit vs Mailchimp?  As a business investing in an email marketing provider is important and essential. However, actually making the final decision can prove troublesome if you have never used any of the providers before. Ensuring that you understand what is included and how their services work compared to the standard operating procedures already employed by your startup is almost impossible without a proper review. Many small businesses know that they need to have an email list but they are not quite sure how to get it started and what features they need to get the results that they want. They also struggle with the fear of actually understanding how they should communicate with these people who are interested in what they offer. The truth is that email marketing can be as simple or as complex as you want it to be.  For a small business or a startup, there is no need to overthink things.  In fact, the biggest action you need to take is to get started. In this post,  I will look at what is an email marketing provider, why it is important, a review of ConvertKit, how to go about choosing the best one for your needs and comparison chart with ConvertKit vs Mailchimp vs Aweber Email Marketing Provider As the name may suggest an email marketing provider assist a business or organisation with their email marketing requirements. Email marketing as a whole involves collecting emails from your followers, members or subscribers with a view to keeping them in the know. Also, to generate revenue. The process can range from sending emails about upcoming events, sales, change in company information, running competitions or just general broadcasts. You are probably thinking that it is just as easy for you to send these messages using your email client but this is not as simple as it sounds. In one sense your email marketing service can double as a butler service in that it knows who your prospects and customers are (not personally) and what prompted their interest. Why Use an Email Marketing Provider Imagine for a second that you had 1,000 customers and you sold 20 different kinds of widgets ranging in different colours or sizes. These 1,000 customers have their own preference when it comes to buying your widgets.  In fact, when they signed up they indicated what their preferences were so you know based on that information. Let’s say you have an event in 1 month around these 20 widgets which is a week-long event and each day will be focused on 4 of those widgets. How on earth will you be able to efficiently send a message to 1,000 customers about their specific interest if the information resides on an Excel sheet somewhere? Yes, I know you can use a CRM (customer relationship management) software to check the information but how can you actually send the message? Email marketing software gives you the ability to not only segment the data about your customers but also tag them based on the link that they clicked. In fact, the most important reason for using an email marketing service is for the safe delivery of emails as well as not getting your domain name blacklisted as spam. My Favourite ConvertKit Features I have been using ConvertKit for a while and there are a number of features that come as standard that makes life easy for me. These include: 1. Easy Form Creation 2. Integration with Wordpress.org 3. List Segmentation 4. Tagging based on link click 5. Integration with Thrive Leads 6. Smooth delivery of Content Upgrades 7. Intelligent broadcast features 8. Cool Autoresponder sequences 9.