SEO for Mummy Bloggers: Everything You Need To Know

Are you one of those mummy bloggers who know that you need SEO but you don't know enough about it? Maybe you have been blogging for more than a year now but you keep procrastinating when it comes to implementing SEO strategies for your blog. Some mummy bloggers complain that SEO is so hard and they hope that one day they would get a chance to understand it. You see many bloggers struggle with SEO because they are going about it the wrong way for someone who just wants to rank a keyword. Many get lost in the sea of SEO jargon like keywords, H1 tags, H2 tags, meta description, keyword in URL and optimised images. Especially, when it is not as complex as having a baby.  If you are a Mother and you already had a baby then SEO is a breeze. In this post, I am going to spend some time showing you how to make SEO relatable and how you can compare it with pregnancy. You will see the 9 stages of pregnancy compared side by side with SEO and my hope is that you will realise that this SEO thing can be simple. What is SEO Anyway? I know that I have explained this previously in another post but just in case you don't know here is the definition again. SEO is the acronym for Search Engine Optimisation.  In terms of definition, it is the art of optimising your web content. The goal of this optimisation is to get your content to rank in the SERP (search engine results page aka Google) so that it is visible to prospects. The techniques used to optimise web content has a lot of technical names that can be foreign but a common language was needed for this skill. Here is a brief glossary for on-page SEO techniques: H1 tag - the most important title of your blog post at the top that tells search engines what it is about.  It is normally surrounded by <H1></H1> but invisible in the visual section of a post. H2 tag - the second most important titles normally used as subheadings throughout your blog post.  It is normally surrounded by <H2></H2> but invisible in the visual section. H3 tag - the third most important titles normally called subtitles and used in your blog post for list items. It is normally surrounded by <H3></H3> but invisible in the visual section. H4 tag - the fourth most important item which can be found in list items of your blog post.  It helps break up the hierarchy of your post.  It is normally surrounded by <H4></H4> but these tags invisible in the visual section. Meta description - this is what would show up as the main description when your site is listed in the SERP.  The meta description helps you to get the click. Keyword or keyphrase - think of it as the seed word that tells humans and bots what your site is all about.  This is the backbone of any piece of content that helps to frame the purpose of that content. Internal link - the art of linking from one piece of content to the next in a proactive fashion to increase relevance in search rankings. Keyword in URL - placing your keyword in the URL helps with ranking in the search.  For example, this is what it looks like when you go to share a link to your article if your keyword is "baby shoes" https://www.domain.com/baby-shoes Include keyword in the title - ensure that the keyword that you would like to rank for is included in the title. For example, if your keyword is 'baby shoes' then try to include it in the title of your blog post. Include keyword in the first paragraph - do include your keyword in the first 100 words of your blog post.  The closer it is to the start the better it would be for your blog. Keyword density