Have you ever purchased a Pinterest course and implemented the suggested strategies? Did you get the results you were hoping for? After enrolling in over 7 courses that teach how to use Pinterest for business I can tell you a thing or two of what actually works. You see there are so many Pinterest courses that are available on the market that claim to offer you the ability to go from zero to 10,000 or 30,000 page views a month. As a blogger, you have probably seen this claim many times before. You wonder at the back of your mind "will this one work for me?" The truth is as a blogger you need traffic to your site and in desperation, you will be willing to do anything for page views. Before you whip out the credit card, there are some things you need to know. Pinterest does work without a doubt and I will explain the shocking details momentarily. Disclaimer: please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link. I only recommend products that I have tried myself and have experienced success. What is Pinterest Marketing? Pinterest marketing is using Pinterest pins to display your products and services to potential customers using a Pinterest for Business account. There has been so much hype in the last four years when it comes to Pinterest marketing. Many bloggers need a Pinterest course to take them through this process. The reason why you would market using a Pinterest business account as opposed to a personal account is for analytics. Other advantages are having the ability to confirm your website and enabling rich pins. It gives your pins an added benefit when compared to regular pins. Because you have access to analytics you can get a better understanding of how your content is performing on the Pinterest platform. It gives you the ability to optimise and tweak your strategy so that you can get better results from your marketing efforts. What's Included On A Pinterest Course? All of the Pinterest courses I took so far has the following common elements included as standard. * Creating or converting a Pinterest Business Account * Confirming your website * Setting up Rich Pins * Creating Boards and Pins * Branding your account Here is a list of items that were included in some courses but not in others. * Using 3rd party schedulers like TailwindApp (get one month free of TailwindApp here) * How to get the most out of Board list * Manual pinning * Using off-brand pins * Creating several pins for a single post * How to get the click-throughs * Creating clickable titles * Pinterest SEO * Content upgrades My Experience of Each Pinterest Course It is only when my account started to plateau after reaching a certain amount of views did I realise that something is missing. I spent some time evaluating each course presenter to see what were the common traits across all their accounts. After 12 months of troubleshooting and testing, I finally noticed something that was glaringly obvious. Before I tell you what the one thing is, let's look at the different courses just to give each a proper evaluation. Pinfinite Growth by Melyssa Griffin was the first course I took which was great. I did spend a lot of time setting up the account for success.
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