The truth about DIY SEO tools is that... They come with advantages as well as disadvantages. Do the advantages outweigh the disadvantages? Let's find out... If you have been publishing posts for a while but your blog posts are not ranking in Google fast enough. Or... Maybe you are just running out of keywords that are easy to show up in Google and you now need a resource to find keywords that are low hanging fruit. There are several schools of thought when it comes to doing a competitive analysis. These schools can be narrowed into two broad camps. The first camp believes that there is no need to do any research using free or paid tools because you can rank based on the way people think. On the other hand, the second camp are mostly those who use free and paid SEO tools as they believe it helps to give them guidance. Many bloggers continue to struggle with getting readers to their blog from Google on autopilot. This is due to their limited understanding of SEO. The reality is that both camps are right (I know that sounds crazy). It really depends on the objective or focus of your blog post. In this post, you will be able to get a better understanding of the various tools available. The goal is that you will choose the best DIY SEO tools when the time is right. Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you. I only recommend products that I have tried myself and have experienced success. What is the Anatomy of a Good SEO Tool? A good SEO (search engine optimisation) tool is one that gives you the information needed to increase your chances of gaining readers to your blog. Here is a list of things that most DIY SEO tools have as standard: * Relevant topic detail* Search volume* Ranking factors* Social activity* Reliable statistics As you can imagine there are a range of different types of results that SEO tools retrieve and display based on your query. Therefore the items listed above are quite generic because there are several different types of SEO tools. The reason for this is because Google has a very complex algorithm that no one knows for sure 100% of the time. In fact, Google updates their algorithm 3,200 times every year which gives you an idea as to the complexity of Search. Types of DIY SEO Tools Now you know broadly what kind of requirements DIY SEO tools have as standard. Let's spend some time looking at the different types available. * Keyword Research* Backlink Checker* Authority Checker* Top Social Engagement* Content Optimisation* Rank Check* Web Analytics This may or may not surprise you but some SEO tools include all 7 types of searches. While others are limited to 2-3 areas. Of course, if one tool incorporates all 7 types of tools then it is safe to assume that the monthly pricing is likely to be higher compared to others. To get a better understanding of all these tool types I will spend time explaining each type as well as what you can expect to see in the results. photo by Matthew Henry Keyword Research The most popular type of SEO tool is one that does keyword research because that is where m...
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