Have you ever wanted to get more out of your content marketing efforts but... You're not quite sure what to do or where to go for the best advice on how to get more results in the long run? Tell me if this sounds familiar. You've been creating content over the last 1-3 years. Every now and again (like twice a year), an image, post or video hits the jackpot. However, you secretly wished that you can get a more consistent performance every month from your content. Wouldn't it be nice to have a content marketing expert as part of your team? Someone who would give you pointers on how to tweak or repurpose old content? Right now, it is probably way out of your budget. If only there was some way of getting into the mind of the experts. So that you can reap some gold nuggets of valuable marketing information. It would be great to have a fireside chat with those who have been there and done that just to help you get to that next step. The good news is that I had a virtual fireside chat with not just one but 17 content marketing experts on future trends. We also discussed how you, as a small business, can get more out of your efforts to create content that gets results. Disclaimer: The voices used during the podcast recording for each contributor are voice actors. This is the case to keep the content interesting as well as to reduce the possibility of monotone and voice fatigue. The recording is one hour in length. What Everybody Ought to Know About Content Marketing As small business owners, we are always concerned about what to expect for the next year or two when it comes to content marketing. Common questions we may have include where we should invest and which strategy will bring us the biggest ROI. If you are new to content marketing, let me first outline it in detail. As simplistic as the term may sound, it incorporates a wide variety of practices. Areas under the umbrella of content marketing include: * Blogging* Podcasting* Search Engine Optimisation* Social media marketing* Paid Social (paying for ads on social platforms)* Paid Search (paying for Google Ads)* Content Curation* Pinterest marketing* Content syndication* Seeding You need to realise that this list is not exhaustive but it gives you an idea of what the content marketing landscape looks like from a 10,000-foot view. In the following paragraphs are summaries of trends combined with predictions from 17 content marketing experts. Content Marketing Trends + Predictions In order to understand the importance and practicality of the content marketing predictions from the 15+ experts, let's look at them together with some statistics. Will Visual + Interactive Content Ever Die? Fifty-one per cent (51%) of marketers say that they are prioritizing visual assets as part of their content marketing strategy. As you can see here people prefer content that engages more than one of their senses. This will help them consume the message thoroughly. Stephanie Calahan is a content marketing expert with Calahan Solutions. She gave her predictions for the next few years about this kind of content. Is Your Content Easy to Digest? "Creating content that is easy to digest and easy to take action on will beco...
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