Ever wished that there was a simple SEO hack to increase your blog traffic? Does it seem like your organic blog traffic has plateaued? You may not be aware of this but Google updates its algorithms 3,200 times every year. So, it means that you can expect to see 8.7 minor updates every day of the year. While it could make you want to throw in the towel and give up. I want to assure you that if you keep reading you will be able to gain a peek into how you can win. You see many bloggers struggle to understand SEO and keep up with everything that is happening with Google. The truth is that it is a lot better to focus on creating really good quality content. Also, ensuring that your content is optimised properly for indexing. In this post, you will leave gaining a real insight into how to easily get a 33% increase in your blog traffic by implementing a simple trick. A Focus on the End-User Since 2017, Google's algorithm updates have been heavily focused on the end-user experience. As you can imagine that is a very big job because there are so many different topics as well as a wide variety of users. Let's spend some time in the shoes of the end-user to see how we can better understand them with a view to improving the search experience. A user comes to Google looking for a great recipe to make an apple crumble. They type in 'best apple crumble recipe' in the search bar and this is what they get. I think it is so interesting that only one of the three results have ratings. Also, the fact that it takes 55 minutes to make an apple crumble could be a turn-off. Clicking into the first option this is what I see above the fold. As you can see, it is very attractive in terms of its presentation. Which is probably why it gets a lot of great reviews. Google Core Update Recently Google had a major update where their change was to cater for phrases that focused on solving a problem. When you think of any problem the most important phrases that surround problems are questions. This means that Google's core update is heavily focused on answering questions as a way of solving problems. Many years ago I would laugh at the fact that some people would ask Google a question as if it were Siri. However, in recent years, Google's algorithm has become so complex that it is able to offer answers to questions. What is Position Zero (0)? Position zero refers to the area on the search engine results page that is normally inside a featured snippet. The term position zero is becoming more and more popular in the vocabulary of marketers. One major reason for this is that it has been discovered that the result in position zero gets the majority of clicks or traffic or visitors. Let's look at a practical example. I did a search for 'digital marketing plan' and here are the results. As you can see having a page ranking in position one in the Google search engine is not as valuable as it was in the past. You are better off either appearing in position zero or the next best place to be is in the "people also ask" section. To appear in these positions you may need to tweak your current strategy to ...
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