So, you looked at your competitor's social media metrics and they went from 607 followers to 10,321 in 6 months. When compared to the 1,391 followers that you have amassed over the last three years their stats are unbelievable. Suddenly, thoughts race through your head where you start doing a quick evaluation of your strategy. What have they been doing over the last 6 months that you are not currently implementing? Did they buy their followers? (you know this is a mean thought to entertain but you are just innocently wondering). At this point, you remembered reading somewhere that running social media contests can rapidly grow your following. But wait! You don't have any prizes to offer contestants anyway and doing contests takes too much time. The truth is that there are so many 'experts' giving advice about gaining success on social media. However, in this post, you will first learn what are social media metrics by platform and which metrics are the most important to focus on. You will also learn the number one secret to beat the Facebook and Instagram algorithm using a single tip. Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you. I only recommend products that I have tried myself and have experienced success. What are Social Media Metrics Anyway? Well, if you are new to social media or even if you have been using various platforms for years it's time to fully understand what these metrics are all about. Social media metrics in simple terms are the key performance indicators (KPIs) used to measure the results that you achieve from your posts. Another name for metrics is analytics and it is like doing an analysis of all the activities that you did on social media. Let me give you a practical example. You post an image of a cute puppy on your Instagram profile and people will comment, share or even like the post. The action of your audience is considered a metric or a vote to say that what you did was good. If you are promoting anything on YouTube you know that you can also get thumbs down on that platform which is also another type of metric. Let's spend some time looking at the benefits of these metrics. Social Metrics Benefits So, why should anyone be concerned about whether or not someone engages with the content anyway? If you are in business you know that it is super important to get a return on your investment. As a business owner that investment could mean time, resources or even cold hard cash. You are in business to not only generate an income but to make a profit so reviewing your efforts is super important. When you first decided to create a profile on social media it could be that you did it because you were told that you needed to be everywhere so people can find you. However, as time went by you realised that this social media thing requires a lot of work with constant posting to keep things fresh. At some point, you learned that people were using it to generate leads and traffic to their business but you have no idea how to do this effectively. The key benefit of social media metrics is to give you direc...
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