The Ugly Truth About Instagram Hashtags You Need to Know

I was left feeling clueless after completing the course, what I really needed was an authentic Instagram hashtags cheat sheet. If you have ever invested in a social media course but realised that the tips and tricks did not work then you probably feel the same way. You see a few years ago this was my plight, I was promised the earth moon and stars. However, after I signed up I discovered that the self acclaimed Instagram mentor really had no clue what he was doing. In fact, the content that he as posting to get results was not only difficult to create but expensive to outsource. The crazy thing is that he didn't teach anything about developing your personal brand or catering to your ideal avatar. Truth be told, this course creator did not care about his followers and he was only in it to generate an income and move on. In this post, you will learn about the key things that you need to consider before mapping out your various groups of hashtags every month. What is the Key Function of Instagram Hashtags A few years ago when I first encountered Instagram, there was something about the profiles I visited that did not feel right. It seemed to be focused on lavish lifestyles, luxury vacations and daring stunts. The images of things and places that seem unattainable was plastered across the feeds. Nobody seem to care about the real reason why hashtags should be used at all. Thankfully, after a few unfortunate events, the Instagram algorithm has changed and now caters for real people with real struggles. Plus people can now stop scrolling mindlessly through the Instagram feed and search for what they need using hashtags. As you can expect hashtags allow you to search for products, services, experts, communities and even topics that are of interest to you. You can see hashtags as the keys to filing cabinets fill of content that is related to each other. Instagram Hashtag Categories Before creating groups of hashtags that you need to use every month there are a number of things to consider. The first thing to consider is who does your content resonate with that you want to post daily, weekly or monthly? Yes, it is that annoying ideal avatar subject again but this time from a more social perspective. Depending on the content that you want to post here are a few key categories to consider. * Niche* Community* Transformation* Values* Topic* Interest* Location Did you know that when you choose your hashtags this list of categories are what you need to take into consideration? Let's look at each one in turn to get a better understanding of how they can affect your reach. 1. Niche This one is pretty obvious but just in case you didn't know it is a great idea to stick to niche hashtags when posting content. For example, if you are in the fashion or beauty industry it is important to use hashtags that reflect your niche. Niche related hashtags are probably the most popular hashtags on Instagram because everyone uses them thinking that is the right way to use them. 2. Community This one can be a bit tricky for small business owners. While Instagram is not a place that has an area where people hang out together e...