IGTV vs IG Live Which One to Use for your Business

Why You Should Use Instagram Live Over IGTV Does the thought of going live on Instagram or uploading videos to IGTV continue to leave you baffled? You have heard that video marketing is great for your business but understanding IGTV vs IG live is a challenge. Gone are the days when you simply create a video using a complex DSLR camera or video camera. Creating video for social media has an additional element of complexity because your viewers have the potential to get bored quickly. Can you relate to this? A few days ago, you recorded a simple video of you walking outdoors or showing off something new. Later on, you decided to share your footage on Instagram but it got cut off because it was longer than 15 seconds. The video post didn't perform as well as expected and you cannot figure out why. You just don't like the final version of the clip although you tried fixing it 100 times. If only there was a way to easily post video footage on IGTV or go live on Instagram without the complexity. In the post, you will learn the differences between IGTV vs IG live as well as which one to use for your campaign and how to get started. Social Video Statistics Before looking at the differences between IGTV vs IG Live let us spend some time looking at video marketing statistics. At the time of writing this post, a total of 85% of businesses use videos in their marketing efforts according to Hubspot. A whopping 75% of video views occur on mobile devices based on research from eMarketer. Did you know that 92% of people watching a video will share it with others? This is based on video statistics from WordStream. One of my favourite statistics that I continue to find baffling is the percentage of people watching videos with sound off vs sound on. 85% of videos on Facebook are watched without sound while 60% of Instagram Stories are watched with sound on. Have you ever wondered about the drop-off rate when it comes to video? Well, 33% of people will stop watching after 30 seconds, 45% after 60 seconds and 60% after 120 seconds. So, what does this all mean? When creating a video for IG it needs to have sound on with captions of-course. While Facebook will be fine with sound-off ensuring that captions are included. Also, keep the first 30-120 seconds super interesting to increase retention rates. Always cater for mobile devices so that you can please the crowd. IGTV vs IG Live Now that you know a few tips on how to create engag...