A Blog vs Podcast: Which is Better for Your Small Business Marketing

So, you are at that stage where you are looking at a blog vs podcast strategy to implement for your small business marketing needs. You know that blogging has been around for many years and it is possible that this method is saturated. Podcasting on the other hand continues to be the new kid on the block. It appears to be getting more popular and seems to offer more versatility. However, you're not sure which one is easier to produce. At this point, you would like answers to the following questions. Between the two mediums which one is easier to get started? What is the cost to start a podcast compared to a blog? Is there an established methodology to go from 0 to 1,000 visitors a month on a blog compared to getting 1,000 listeners on a podcast? How to get the 10-20 blog posts written compared to podcast episodes recorded and which one will take longer? Which option would be more suitable for your target market? In this post, you'll learn how to choose between a blog vs podcast for your business. The process involved in getting started and how to get your listeners to your podcast and readers to your blog. Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you.  I only recommend products that I have tried myself and have experienced success. The Definitions In order to help you choose between these two mediums let's first look at what they are in their presentation. Both blogs and podcasts can be used as inbound marketing channels as they are in a digital format which is great news for small businesses. A blog is a written form of content that ranges from 300 to 10,000 words in length. The reason why there's such a wide range in the length of a blog post is that it depends on the type of post as well as the reason it was written. Blogs are normally used to build authority and grow a following. When it comes to blog content it is normally educational and/or entertaining in nature. Looking at the definition of a podcast, it is a form of audio content ranging in length from 7 minutes up to 2 hours. Again, the reason why there's such a wide range is that some podcast episodes are full-on performances. If you want to know the average length then it is between 30-60 minutes. Podcasts can also be used to build authority and grow an audience. The way each one is consumed can be very different. One major reason why people listen to podcasts is to learn something new. Podcast vs Blog: The Statistics A key way to figure out which content marketing medium is right for your business is to first look at the statistics behind each one. It would make sense for me to spend time looking at the statistics of each one individually to help you gain a frame of reference. Podcast Statistics At the time of writing this blog post, there are over 48 million podcast episodes in existence. These came from over 2,000,000 podcast shows. In case you don't understand the difference, a podcast show can have several episodes. Two years ago, there were only 525,