How to Set a Default Description on YouTube [+Create Better Videos]

Creating a long term content strategy for YouTube can be apprehensive especially if you don't know how to set a default description on Youtube. YouTube has evolved over the years as a social media platform. In fact, because it is the 2nd most used search engine online it has become quite useful for many people. While videos of cats and cute animals are still viral. Other kinds of content like tutorials are saving tons of small businesses from disaster. Despite these benefits, creating content for YouTube is still stressful for the following reasons. * Having the right camera is important* Getting the sound right is everything* Creating videos to maintain retention is not easy* Developing 52 weeks of content is hard* Video post-production can be challenging If only there was a way to reduce the overwhelm associated with video marketing and find resources that make video content easy. In this post, you'll learn how to get the sound, lighting and camera right as well as what to use to make post-production easy. You'll also learn where to get 365 days of content for your video content plan. Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you.  I only recommend products that I have tried myself and have experienced success. Video Marketing Statistics One of the keys to help you decide on whether or not you should invest in a video marketing strategy for your business is statistics. So, let's spend some time looking at the facts. 89% of video marketers plan to include YouTube in their video marketing strategy. When it comes to lead generation 84% of video marketers say that video marketing has been effective. A surprising statistic when it comes to the current global crisis is that 91% of marketers feel that video is even more important now than ever. Video viewers claim that they retain 95% of a message that they obtained via video. Also, 70% of viewers say that they become aware of new brands via YouTube. 36% of marketers make videos a few times a week while 14% make videos every day. Video Syndication Before diving into video creation hacks and YouTube defaults let's spend some looking at video syndication. While creating 52 weeks of content for your YouTube channel may sound intimidating. There's one key factor that will make it worthwhile. That key factor is video syndication. If you are not familiar with this terminology, video syndication simply means creating a video once and distributing it across all your social media channels. One question you may have is that the video sizes across social media are very different. While that is true,