Unleash Your True Value®

Dear Mom and Dad, please don’t
run out of money!

Encore Episode

This episode is one of the Top 9 Most Popular Breaking Money Silence® podcasts.

If you want your mom and dad to live a long, healthy life but fear they may outlive their financial resources, you are not alone. Sixty-two percent of millennials and Gen Xers worry their parents haven’t saved enough, yet over half find this money talk taboo. In this episode, I interview Blair Baldwin, founder of AgeUp about inter-generational money conversations and why his team decided to develop an innovative insurance product to address longevity risk (aka living into your 90s or 100s!). Discover why talking to your parents about their finances can be so uncomfortable and how AgeUp might be able to help bridge the gap.

Blair Baldwin is the founder and general manager of AgeUp, a new financial product that fundamentally reimagines how annuities can both materially help the lives of middle class Americans and solve a looming financial crisis facing our country: how to close the gap between life expectancy and retirement savings. Blair and his team developed AgeUp as a new business unit inside Haven Life, MassMutual’s in-house startup.

Show Notes:

Here are the resources that were mentioned during this podcast.
- AgeUp Research can be found on PR Newswire and Yahoo Finance
- Breaking Money Silence® Podcast with Marcia Mantell, Is Social Security Really Different for Women?
- XY Planning Network
For more information, visit AgeUp.

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Encore – Dear Mom and Dad, please don’t run out of money!