February 13, 201700:28:01

Episode 61: Jonah Berger – Invisible Influence

How can we influence others using the tools of social science and psychology? First, we have to realize how they are influencing us, says Jonah Berger, author of Invisible Influence: The Hidden Forces that Shape Behavior. According to Jonah, most of our decisions, from how fast we set the treadmill at the gym to what […]

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