Recorded live at MJBizCon 2025, host Mary Jane Gibson sits down with Dawne Morris, CEO of Proteus 420, to talk about building privacy-first cannabis tech that helps operators compete smarter. From early compliance challenges to the launch of Phoebe AI, this conversation explores how secure, business-owned data can support better pricing, stronger retail performance, and more trustworthy cannabis operations. Sponsored by SHOPLINE in association with ICBC.
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