Season One Trailer

The fashion business is currently ruled by mega-brands and luxury conglomerates. But

it’s the independent and emerging designers who offer the true innovation—the fresh perspectives that move this industry forward. Yet in today's crowded market, a great design is only the beginning.

I’m Georgia Alexia Benjou, and I’ve spent my career translating runway visions into commercial reality—from the buying offices of Hermès, Dior, and Chanel, to the editor’s desk at award-

winning magazines. I know that in today’s market, creativity alone isn’t enough. To build a brand with staying power, you have to bridge the gap between art and commerce.