cbuzz: Bill Troy, Civilis Marketing: Shifting the focus to relationships

Bill Troy wears many hats. He is a Inc. 500 CEO, has helped to start two businesses, the author of CLICKSAND and an advocate for authentic, relationship-driven online marketing techniques. How does Bill manage to juggle so many moving parts? He delegates and does so efficiently and effectively. "It's about figuring out what you're really good at and what you're not good at and finding people to do the things you are not good at," said Bill. Bill walks Mikaela through his entrepreneurial journey - one that involves building two companies that have each paved new respective paths in their industries, and emphasizes his excitement for what's to come in the local business community.