Content Operations

Is AI the catalyst that will finally bring content design and content ops together? In this episode, Sarah O’Keefe speaks with Kate Agena, Vice President of Content Design at SAP, about why fluency is cheap while meaning remains expensive in an AI-driven world. Kate Agena: But users don’t care if content is coming from marketing, product, or whatever: they want whatever it is that they need at the time they need it. If everything is just kind of in one pile of information, that’s not going to co

In this podcast, Sarah O’Keefe and Carlos Evia discuss their upcoming book: The Uninvited Author: AI, Intent, and the Future of Content. Carlos Evia: One of the things that we really want to invite people who end up reading this book to do is engage critically with AI tools across the text cycle. It’s not magic. It’s a collection of ugly computers in water-chugging data centers that work primarily on predictability approaches. And I truly think that we need to be critical in our engagement with

What are the limits of automation and AI in content systems? In this episode, Sarah O’Keefe and Bill Swallow dive into traditional formatting, workflow challenges, and what happens when AI is introduced. The limit of automation here is not really the automation. It’s the people who say, “I don’t like the way this looks, and I’m gonna find a way to fix it. I know all sorts of ways of bending this stuff to my will.” If you’re generating content at scale, you can’t afford to do any of this stuff.

Are you in control of your digital destiny? In this episode, Alan Pringle and Sarah O’Keefe define digital sovereignty. They break down what organizations need to consider as they bring AI into content operations, from data leakage and competitive intelligence to shifting international regulations. Sarah O’Keefe: The working definition that I’m using is that digital sovereignty is control over your own digital assets, digital destiny. That could be you personally, it could be you as an organiza

What happens when you feed years of messy content into AI? In this episode, Bill Swallow and Alan Pringle dig into the content debt crisis, including increased system costs, neglected localization, and the fallout of “just use AI” mandates. They share practical insights to help organizations get back on track. Alan Pringle: Is your content updated? Does it reflect the latest information? Is it created for all the different locales that your company serves? Is it in different languages? That is

There are five levels of maturity for AI-driven content operations. Which level are you in? In this episode, Sarah O’Keefe and Bill Swallow walk through the AI content ops maturity model, from ad hoc experimentation to fully autonomous workflows. Sarah O’Keefe: We want this automation, right? We want the ability to go in and extract release notes and do something with them. We have to have a certain level of maturity on the software development process so that we can grab the appropriate inform