The CX Cast

The CX Cast

Research-based guidance on how to manage customer experience (CX) at any organization — an imperative that Forrester has been researching for over 20 years. Each week, Forrester analysts discuss key findings from their latest research on CX; analyze relevant topics in the news; or chat with CX profe...

471: Practitioner Stories: AI-Driven Customer Self-Service with Fabletics and Consensys
The CX Cast
471: Practitioner Stories: AI-Driven Customer Self-Service with Fabletics and Consensys

Recent Episodes

Oct. 29, 2026

471: Practitioner Stories: AI-Driven Customer Self-Service with Fabletics and Consensys

Practitioners from Fabletics and Consensys offer detail on what it takes to move conversational AI into production—grounding deployment in customer experience, organizational readiness, and measurable outcomes. Featuring: Francesca Del Gobbo, Fabletics Dror Avieli, formerly of Consensys, current Chief Customer Officer at Elliptic And guest host Max Ball, Principal Analyst, Forrester Show notes: Generative AI promises to transform customer service, but the move from experimentation to AI-powered
Oct. 22, 2026

470: Practitioner Stories: AI-Driven Customer Self-Service with Ancestry and AppFolio

Angelina Gennis and Max Ball speak with Joe Wang of Ancestry and Guneet Singh of AppFolio about what it takes to move conversational AI into production—grounding deployment in customer experience, organizational readiness, and measurable outcomes. Featuring: Joe Wang — Director of Customer and Commnunity Experience at Ancestry Guneet Singh — VP of Customer Experience and Global Operations at AppFolio And guest host Max Ball, Principal Analyst, Forrester Show notes: The next horizon includes more
Oct. 15, 2026

469: Journey Mapping Essentials: The Journey-Centricity Roadmap

Journey mapping is valuable. Journey centricity is transformative. In this replay, explore how to move beyond individual projects and build a journey-centric operating model that aligns teams around customer goals. Featuring: Joana de Quintanilha, VP, Principal Analyst Show Notes: Journey mapping is valuable. Journey centricity is transformative. In this replay, explore how to move beyond individual projects and build a journey-centric operating model that aligns teams around customer goals. We
Oct. 8, 2026

468: Journey Mapping Essentials: Journey Innovation

The best journey programs do more than identify problems. They create opportunities for innovation. In this replay, explore how customer journey insights can spark new ideas, improve experiences, and uncover opportunities for growth. Featuring: Joana de Quintanilha, VP, Principal Analyst Show Notes: The best journey programs do more than identify problems. They create opportunities for innovation. In this replay, explore how customer journey insights can spark new ideas, improve experiences, and
Oct. 1, 2026

467: Journey Mapping Essentials: Supercharging Your Journey Mapping

Creating journey maps is only the beginning. This replay from way back in the archives explores techniques for increasing the value, influence, and outcomes of journey mapping programs. Featuring: Joana de Quintanilha, VP, Principal Analyst Show Notes: Creating journey maps is only the beginning. This replay from way back in the archives explores techniques for increasing the value, influence, and outcomes of journey mapping programs. We discuss: How to strengthen journey insights with additiona
Sept. 24, 2026

466: Journey Mapping Essentials: Why Every Organization Needs A Journey Atlas

Customer journeys rarely exist in isolation. In this replay, explore why leading organizations need a journey atlas to understand how journeys connect, overlap, and influence one another. Featuring: Joana de Quintanilha, VP, Principal Analyst Show Notes: Customer journeys rarely exist in isolation. In this replay, explore why leading organizations need a journey atlas to understand how journeys connect, overlap, and influence one another. We discuss: What a journey atlas is and why it matters. H