The Power of Retrospective Pretests to Address Common Survey Research Challenges

James Pann interviews Melanie Hwalek, Ph.D., an evaluation researcher and consultant, to discuss the retrospective pretest (RPT) design, focusing on its practical applications and the findings from her recent research detailed in the paper, “Designing a Questionnaire with Retrospective PrePost Items: Format Matters.” Below, I break down what a retrospective pretest is, when it works...