Digital Marketing from the Trenches Live at the Hive

In this episode of “Digital Marketing from the Trenches,” your co-hosts Dan Nedelko and Joseph DellaVecchia discuss the differences between Account-Based Marketing (ABM) and Business-to-Business (B2B) marketing. The Differences Between ABM and B2B Sales and Marketing B2B is a subset of ABM, emphasizing the importance of understanding ideal customer profiles and target accounts. While ABM focuses on high-value, personalized engagement, while B2B casts a wider net. There is still a need for a s

Do you find that daily life in a remote setting lacks the necessary communication to function effectively as a team? Having a positive corporate culture is key to any company’s success. When everyone works together to create a better experience in the workplace, it brings better results for the business and the team. Joining us on this week’s Live is our special guest, Kate Went. Kate is the Marketing Manager at ScarlettAbbott. working alongside the business development team, helping to shar

We’re back with a new episode of Digital Marketing from the Trenches – Live at the Hive and this week, we’re reading Reddit Sales and Marketing Stories. For those of you not in the know, Reddit is one of the most magical places on the internet, where regular folks like you and I can ask the Reddit community anything we may have on our minds. Explore Solutions Business-to-Business Marketing Account Based Marketing Reddit is a gold-mine of “subreddits” or communities created around any topic im

In the latest episode of Live at the Hive, hosts Dan and Joe dive into the essentials of Account Based Marketing (ABM) and its impact on business growth. As a strategic tool, ABM helps businesses target high-value accounts by aligning sales and marketing efforts. Here, we’ll summarize key points discussed in this insightful podcast and explore how you can implement an effective ABM strategy to boost your B2B sales. Understanding Account Based Marketing (ABM) ABM is a focused growth strategy th

Welcome back to Digital Marketing from the Trenches – Live at the Hive! Dan Nedelko and Joseph DellaVecchia discuss the importance of Google Business Profiles for local businesses. Did you know that 96% of consumers have conducted a local search in the last 30 days? Google Business Profiles offer features like reviews, direct calls, and content posting features, making it easier for consumers to find and engage with businesses. We also discuss the benefits of NFC tags for gathering reviews an

Is your content not performing as well as you’d hoped? Simply creating content and releasing it doesn’t guarantee success for your business. Content needs to be engaging and properly defined before publishing so it aligns with your target audience to create a buyer’s journey. In this episode, we are joined by our special guest, Ken Marshall, Chief Growth Officer at RevenueZen. Ken’s agency has developed systems that turn your website from an afterthought, into a powerful tool that generates n