How Sergio Pérez Is Making Emmy Squared Your Favorite Neighborhood Pizza Spot
Sergio Pérez, Chief Marketing Officer of Emmy Squared Pizza, believes in staying true to your brand and community. With a digital philosophy rooted in authenticity, Pérez helps Emmy Squared grow without losing its local charm. Each restaurant feels unique, yet consistent—thanks to one central Instagram account and neighborhood-focused influencer strategies. Pérez’s experience at Bojangles taught him the importance of aligning marketing, operations, and tech. At Emmy, that alignment starts with respect for in-store teams and ends with digital tools that feel personal. For Pérez, great marketing isn’t about volume—it’s about creating meaningful reasons for loyal guests to keep returning.
Interview Takeaways:
- Marketing Should Match the Moment – Instead of chasing every holiday trend, Sergio Pérez urges brands to stay close to their core audience. Emmy Squared no longer forces campaigns for events like St. Patrick’s Day that don’t resonate with their diners.
- Digital Hospitality Starts with Operations – A flashy Instagram or website won’t save you if the food and service don’t deliver. Sergio believes restaurant marketing is an invitation, but it’s the in-store experience that seals the deal.
- Local Stories at Scale – With 29 locations and one Instagram account, Emmy Squared prioritizes consistent branding while partnering with local influencers to spotlight neighborhood-level experiences.
Episode Links:
- Emmy Squared Pizza: https://www.emmysquaredpizza.com/
- Emmy Squared Pizza Instagram: https://www.instagram.com/emmysquaredpizza/?hl=en
- Emmy Squared Pizza Facebook: https://www.facebook.com/EmmySquaredPizza
- Emmy Squared Pizza LinkedIn: https://www.linkedin.com/company/pizza-loves-emily-emmy-squared/
- Sergio Pérez LinkedIn: https://www.linkedin.com/in/sergioprz/
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