June 12, 2024

How Teyoshe Smith Transformed Charcuterie with Bite by Bite & Co.

How Teyoshe Smith Transformed Charcuterie with Bite by Bite & Co.
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Teyoshe Smith, founder of Bite by Bite and Co., has revolutionized the art of charcuterie with her unique approach and passion for nurturing others. With the goal to “normalize charcuterie across the world”, Smith has grown her business on authenticity, customer service, and grit.

Listen now to learn about her evolving pricing strategy, growing her instagram presence, and implementing influencer marketing.

Interview Takeaways:

  • Unique Pricing Strategy – When Teyoshe Smith started Bite by Bite and Co., she had no pricing strategy. Relying on “what felt right” and the affirmation from her family members, Smith has since ditched that strategy, and that product, for a more data driven, profitable pricing model.

  • Growing Instagram with Authentic Engagement – The Bite by Bite Co. social media presence has grown rapidly. While currently approaching 11,000 followers, Teyoshe Smith is determined to keep authenticity and organic engagement as a priority to growing the company’s numbers across all platforms.

  • Connecting with Influencers – A part of Bite by Bite and Co. marketing strategy is involving social media influencers. Though she has taken her chances connecting with the large scale influencers, such as Keith Lee, Teyoshe Smith is also intentional to include influencers with much less followers, including those who are more local.


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