Scott Porter on Building San Diablo Churros and Mastering Internet Storytelling
Scott Porter’s journey with San Diablo Churros is a masterclass in persistence, innovation, and internet storytelling. Inspired by fresh-filled churros in Mexico City, Porter saw a gap in the U.S. market and launched San Diablo, evolving from catering to frozen, ready-to-bake churros at home. His viral Costco Churro Funeral and mission to deliver churros to Charles Barkley showcase his marketing genius. With a mission to fill lives with happiness, Porter proves that the right mix of passion, creativity, and resilience can turn a simple dessert into a nationwide sensation.
Interview Takeaways:
- Persistence Fuels Growth – Scott Porter’s journey proves that persistence is the secret ingredient to success. From Shark Tank auditions to relentlessly refining his business model, he has demonstrated that entrepreneurs must push through rejection and uncertainty. His ability to pivot, from catering to churro kits and now frozen churros—shows the power of adaptability in business growth.
- Internet Storytelling Builds Brands – Marketing isn’t just about ads, it’s about creating moments that people remember and share online. Porter’s “Churro Funeral” for Costco’s discontinued churros and his mission to deliver churros to Charles Barkley are prime examples of news hacking done right. By leveraging viral storytelling and social media.
- Innovation Opens New Doors – The churro industry is evolving, and San Diablo is leading the way. By recognizing that cinnamon-sugar nostalgia was booming but actual churro availability was lacking, Porter launched ready-to-bake frozen churros, making it easier than ever for consumers and restaurants to enjoy high-quality churros.
Episode Links:
- Scott Porter On LinkedIn: https://www.linkedin.com/in/scottcraigporter/
- San Diablo Online: https://sandiablochurros.com/
- San Diablo On Instagram: https://www.instagram.com/sandiablochurros/
- San Diablo On YouTube: https://www.youtube.com/channel/UCxA8wyelctIhA8XyovierZw
- San Diablo On TikTok: https://www.tiktok.com/@sandiablochurros
- San Diablo On LinkedIn: https://www.linkedin.com/company/san-diablo-artisan-churros/
- San Diablo RIP Costco Churros IG: https://www.instagram.com/sandiablochurros/reel/C2S_JdoSbyT/?hl=en
- Shark Tank: https://abc.com/show/535e2b07-18a9-4d94-9803-9ed8257b9d23
About Our Sponsors
DAVO:
DAVO automates every step of the sales tax process — from collecting to filing to paying...
Click here to learn moreMarqii:
Marqii is designed to create unforgettable customer experiences...
Click here to learn moreWhere to find Cali BBQ Media