May 22, 2024
Shawn Walchef Discusses Dynamic Pricing and Customer Loyalty on The Restaurant Growth Show
Interview Takeaways:
- Dynamic Pricing vs. Surge Pricing – Shawn Walchef and Cali BBQ made waves across the nation with implementing dynamic pricing. Though labeled as “surge pricing”, Walchef wanted to make it clear that dynamic pricing and surge pricing are not interchangeable. With the help of companies, like Juicer, Walchef is ensuring Dynamic pricing is beneficial for all.
- Everyone Cares and No One Cares – That’s the biggest fear of all restaurateurs according to Shawn Walchef. The fear of being scrutinized or being ignored. For him, despite growing national attention for Cali BBQ, the heartbeat of the restaurant are the people they serve daily and continuing to use technology and Cali BBQ Media to build trust.
- Dynamic Pricing and Loyalty – Acquiring customers is important, but retaining customers is near the top of every restaurant operator’s list. Shawn Walchef and Cali BBQ have teamed with Incentivio to ensure their customers, such as the service people at the Naval Exchange where the latest Cali BBQ will be located, have incentive to continue being customers.
Episode Links:
Episode Links:
- Dynpricing Online: https://www.dynpricing.ai/
- Dynpricing Instagram: https://www.instagram.com/dynpricing
- The Restaurant Growth Show YouTube: https://www.youtube.com/@Dynpricing
- The Restaurant Growth Show Spotify: https://open.spotify.com/show/0QSepx7a9NnMM8MTqDppWi?si=195b2a6b0dd34894
- Cali BBQ Online Ordering: https://order.calibbq.media/
- Incentivio Online: https://www.incentivio.com/
- Juicer Revenue Management: https://juicerpricing.com/
- Sponsors: DAVO: www.davosalestax.com/influencers Marqii: https://www.marqii.com/
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DAVO:
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